The birth and death of a logo

Luke Janssen
4 min readJan 11, 2022

In my opinion companies spend too much time and money on logos and the bigger they get the worse the logos are.

Below is what we did at Tigerspike. I thought I would write this now as Concentrix, the company who bought Tigerspike has just rebranded as “Concentric Catalyst”, which is the final death of the Tigerspike name and logo.

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Luke Janssen

Exited founder of Tigerspike. Founder of Mangosteen VC. Extreme sportsman. Dad of 2 daughters and 1 son. Husband of an artist. World whistling champion.