The birth and death of a logo
4 min readJan 11, 2022
In my opinion companies spend too much time and money on logos and the bigger they get the worse the logos are.
Below is what we did at Tigerspike. I thought I would write this now as Concentrix, the company who bought Tigerspike has just rebranded as “Concentric Catalyst”, which is the final death of the Tigerspike name and logo.